consolia
The Problem

Self-Managed Hosts: The Overlooked Backbone of the Vacation Rental Industry

Despite powering more than 70% of a $131B+ industry, self-managed hosts are left without tailored solutions, and are forced into a fundamentally flawed model: navigate complex software alone, surrender to management firms, or rely on fragmented, incomplete solutions.

The result? A fractured system restricting billions in unrealised market potential.

Market Reality: Self-managed hosts are stuck with options never built with them in mind.

Property Management Software (PMS)
Guesty
Hostaway
Hostfully
Lodgify
  • Built for scale, not for small independent operators
  • Bloated systems overloaded with manual complexity
  • No intelligence, no anticipation, purely reactive
Property Management Companies (PMCs)
Awning
cosmo
Vacasa
Airkeeper
  • High fees that erode profitability (15–25% of revenue)
  • Operators take full control and dictate every decision
  • Hosts lose both profit and independence
Point-Solution Fragmentation
  • Hosts forced to juggle disconnected tools just to compete
  • Each solves one problem but none work together
  • No unified intelligence, adding cost, friction, and confusion